Before committing to take an asset to market, it is often important to undertake an initial assessment of its strength as a brand partnership opportunity, and the value that it might generate (such as income, overhead reductions and experience enhancements).

Our Opportunity Review examines the opportunity from three principal angles: (i) A review of relevant market precedents; (ii) An audit of the assets, rights and benefits that could potentially be made available to brands; (iii) Evaluation of what these rights and benefits are actually worth to brands as marketing assets.

Applying our first-hand experience and expertise to this evidence we provide the asset owner with a report on what the size of the opportunity could be, and a strategic framework for how the potential may most effectively be achieved.