With a 95% share of the fuel retailing market share, Pertamina appointed PHAR in 2014 to run all ancillary revenue from advertising and experiential marketing services. The exclusive contract runs from 2014 till 2022 and covers 3,300 petrol pumps across Java and Bali.

PHAR redesigned the advertising environment, invested in capital expenditure, and instituted the first of its kind consumer market research.

The Pertamina Brand Partner Program now has long term contracts with the likes of like Nissan, Ponds, Lifebuoy, Garnier, Bank BRI, Tokopedia.com, Yamaha, Walls, Clear and Tresmme.