A £3bn regeneration of a large area of London’s Docklands, Silvertown will be the largest property development in London. In many ways a living laboratory for how we will live and work in the future, Silvertown will represent many attractive values, as well as offering a powerful platform for brands both to showcase their products and to test their prototypes. PHAR Insight has conducted a review of the potential for Silvertown to develop a programme of strategic marketing partnerships with brands, including an audit of the rights and benefits that could be provided to brands, and how these could be structured into specific packages to offer to market.