In 2011 PHAR was appointed to generate ancillary revenues for Air Asia, Asia’s largest low-cost airline, through monetising assets such as the in-flight magazine and website. Over the following six years we have grown our operation to six countries, and an ever-expanding number of revenue streams, including branded plane liveries and overhead-reducing product showcasings. 

More recently we have built a digital online advertising platform, enabling advertisers to reach AirAsia’s customers wherever their web browsing takes them, beyond the AirAsia site itself. We have generated a 500% increase in ancillary revenues for AirAsia, delivering eight-figure annual revenues.