Fiat launched a re-modelled version of their popular small car the Fiat 500 in September 2015 with the line ‘an icon remastered’.
Fiat agency Initials wanted to activate a ‘giant Vinyl’ concept using a contemporary music artist ‘remastering’ an iconic song.
We suggested Ella Eyre and put together an integrated campaign which included procurement, negotiations, agreements, filming, recording a track for TV advert, all music clearances, a live show at launch event, a corporate event and social.
The campaign performed beyond expectations especially in terms of PR; Universal went on to release the track and it’s now a key part of Ella’s live show!