PHAR’s Activation and Consultancy team partnered our client AirAsia with Taylor Swift as The Official Airline of her RED Tour, which featured shows in Jakarta, Manila, Bangkok, Kuala Lumpur and Singapore. One way in which PHAR promoted this partnership was by wrapping an AirAsia plane in a Taylor Swift livery.

PHAR’s Activation and Consultancy team also initiated a partnership with Manny Pacquiao ahead of his super fight with Floyd Mayweather. AirAsia branding featured prominently on Pacquiao shorts during the fight, delivering significant media value to the brand across the world.